Return on Objective (ROO)

Return on Objective (ROO)

It’s not whether motivational humor should be utilized, but rather which colors on the comedy palette should we choose? Most of the time I find my humor is not best used as the content point; comedy is more potent as a way to open gates, grease the skids, and create...
Different Isn’t Always Better

Different Isn’t Always Better

Comedy, in the contemporary definition, is a form of communication The challenge in any company’s presentation is to create sticky messages – sustained content that doesn’t leave their heads after the lunch bell. Companies have always looked for new ways to reach out...

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