Return on Objective (ROO)

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It’s not whether motivational humor should be utilized, but rather which colors on the comedy palette should we choose? Most of the time I find my humor is not best used as the content point; comedy is more potent as a way to open gates, grease the skids, and create opportunity for new messages to be considered. Effective humor is a super conductor – the path on which the message rides. Companies are now intensely aware of how mood and tone affect output and input. And that’s my profession – changing the mood. Or, in corporate-speak, consider me a sort of authentic mood/tone manipulator who can open doors for more difficult content yet to come. Think of comedy as two or three glasses of chardonnay… before trying to close the big deal. Laughter fast-tracks content like no other form of communication.

Dave Lindberg